Until very recently I had never understood the concept of buying new clothes to take on holiday, I always had plenty of clothes, threw a few of them into a case and that was it. Indeed back in my days of motorcycle touring I would save up my oldest and most tatty clothes to take on holiday and through them away as I went along rather than bring them home to wash. Certainly I would consider the potential weather and my personal comfort, but that was about it, and I would plan what I was going to take in advance, usually about 24 hours in advance.
Comfort is the name now given to bras that are not underwired, padded, balcony or overtly fancy, in other words what used to simply be called bras. Every woman I have ever discussed the matter with has always expressed a preference for bras that are not underwired, yet wherever I look at bras for sale there always seems to be a majority of something around 80% in favour underwired. This makes me wonder who is buying and wearing all of these underwired bras, maybe there are more of us out there than even I thought.